The Power of Networks: Connection in a World of Isolation

Not all networks are equal....

Last week, I announced my new role as VP/Head of People & Culture at Certn. The response was overwhelming—nearly 350 reactions and over 150 supportive comments came pouring in through LinkedIn over the first few days. As I read through the thoughtful, meaningful messages of encouragement, excitement, and celebration, I realized something profound: every single person who commented on that post is someone I know I could reach out to—and often do.

Some are dear friends, others cherished members of the community I’ve been fortunate to build over my career, particularly over the past five years. Reflecting on this experience has underscored for me the distinction between transactional networking and intentionally cultivating a network of diverse, supportive relationships.

Belonging and Loneliness: A Global Workplace Challenge

In my doctoral research, I focus on belonging in the workplace—how first-level leaders can create inclusive environments where everyone feels valued. This research has heightened my awareness of how isolation at work can erode not only personal well-being but also organizational success.

A 2023 survey by LifeWorks (formerly Morneau Shepell), a Canadian human resources services provider, revealed that 30% of Canadian workers feel isolated or lonely at work, with even higher rates reported among younger employees. (lifeworks.com). Globally, the issue is similarly stark. The OECD’s report on social cohesion noted that loneliness at work is a growing concern worldwide, exacerbated by remote work trends and the lack of in-person interactions.

These findings align with research from Dr. Vivek Murthy, the U.S. Surgeon General, who has called loneliness a public health epidemic. Murthy’s insights are global in scope, highlighting that social connection is as critical to well-being as food and water. In Canada, the Canadian Mental Health Association (CMHA) reinforces this, pointing out that a lack of connection can lead to increased stress, decreased productivity, and even physical health issues.

Moving Beyond Transactional Networking

In a world where loneliness is on the rise, the way we approach networking matters more than ever. Traditional networking often focuses on expanding the number of contacts in a professional Rolodex*, but too often, these relationships remain shallow and transactional.

* yes, I’m aware some reading this probably have never even see a Rolodex! I didn’t realize I even recalled this term, but apparently it is still very much in my vocab, it came tumbling out when I sat down to write this 🤣🤓.

Intentionally building a network, by contrast, is about fostering authentic, meaningful relationships. It’s about connecting with people from diverse backgrounds and industries—not just for guidance, advice, or referrals, but for the deeper sense of community that these connections can provide.

For me, this has meant cultivating a network where relationships are reciprocal and human-centred.

Building Community in a Digital World

In today’s hybrid and remote work environments, fostering community requires this kind of intentionality. Technology can help bridge gaps, but it can also contribute to disconnection if not used thoughtfully. Virtual coffee chats, professional groups aligned with shared values, and collaborative projects are just a few ways to deepen connections.

As the Future of Work and Belonging report from Deloitte Canada notes, employees who feel a sense of belonging are three times more likely to say they are proud of their work and five times more likely to perform at their best. (deloitte.com). By creating intentional opportunities for connection, leaders—and networks—can foster environments where people thrive.

A Network Built on Belonging

I wonder what would happen if we all looked at our personal networks as an extension of this intentional commitment to building cultures of belonging?

In my DBA research, I explore how inclusive leadership can transform workplaces into spaces where individuals feel they matter. The same principles apply to networking:

• Intentional inclusion: Actively seek to connect with people from diverse backgrounds and experiences.

• Authenticity: Approach relationships with honesty and vulnerability—be yourself.

• Reciprocity: Relationships thrive when both parties bring value, whether through advice, support, or just listening.

Two Things Can Be True

A close friend once shared a saying with me: “When it comes to friends, I’d rather have four quarters than a hundred pennies.” I’ve long agreed with this sentiment in many ways. I am so grateful for the small circle of closest friends with whom I share my whole life.

Reflecting again on the support I received after my recent career announcement, I’ve come to embrace the nuance of that “four quarters versus a hundred pennies” adage. I do deeply value that small circle of closest friends, but I also treasure the hundreds of colleagues, mentors, and peers I’ve had the privilege of knowing.

Each of these relationships enriches my sense of community and provides touchpoints of inspiration, support, and perspective. Some connections have been instrumental in moments of transition, like this latest career move. Others have simply been a joy to know.

Networks as a Source of Belonging

In a world that can often feel disconnected, networks remind us of our shared humanity. They are a source of belonging in professional and personal spheres alike, and they are critical for our collective well-being.

To anyone building their network, my advice is this: don’t aim for quantity alone. Prioritize the quality and authenticity of your relationships. Be intentional about inclusion. And most importantly, recognize that every connection is an opportunity to both give and receive.

In the end, whether four quarters or a hundred pennies, what matters most is the value you create in the relationships you nurture.

Thank you for being here,

Melissa

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